We Started with an Unstable Emulsion.
While experimenting with different oil-to-water ratios, we noticed something unexpected. Instead of behaving like a conventional moisturiser, the formula began to separate in an interesting way.
Dawn Break Moi-starter™ | Serum + Moisturiser + Primer In One
Long-Lasting Hydration Moisturiser
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Unlike traditional moisturisers that often make you choose between a lightweight feel and long-lasting hydration, Dawn Break Moi-starter™ is designed to give you both.
Powered by a 24%+ moisture-binding system and collagen capsules, Dawn Break delivers intensive hydration while helping skin retain moisture throughout the day, without the heavy, greasy feel of traditional moisturisers.
Made for sensitive, congestion-prone skin.
Serum + Moisturiser + Primer. Ready for SPF and makeup in 60 seconds.
Dawn Break Moi-starter™ | Serum + Moisturiser + Primer In One
We don't fight the oil. We keep the water longer.
High-dose hydration without the heavy layer.
A 24%+ moisture-binding system gives thirsty skin serious hydration in a lightweight formula designed specifically for what comes next.
- Delivers immediate + lasting hydration
- Helps skin stay plump, soft + comfortable throughout the day
- Relieves dry, tight, dehydrated-feeling skin
- Smooths the look + feel of skin before SPF and makeup
- Lightweight enough for congestion-prone skin
- No extra serum + moisturiser layers needed
- Leaves skin fresh, hydrated + ready for makeup
24%+ MOISTURE-BINDING SYSTEM
High-dose hydration, built for mornings.
More than 24% of the formula is dedicated to two hardworking humectants—16%+ Glycerin and 8%+ PEG-8—to attract and hold onto moisture for lasting hydration without another rich, heavy layer.
16%+ GLYCERIN
Serious moisture-binding power.
A high concentration of one of skincare’s most proven humectants helps draw in and retain water, keeping skin plump, soft and comfortably hydrated throughout the day.
8%+ PEG-8
Lightweight hydration support.
A lightweight humectant that works alongside Glycerin to reinforce moisture retention while helping maintain the smooth, spreadable feel needed for morning skin prep.
COLLAGEN SERUM CAPSULES
Visible capsules break on contact as you massage them into skin, releasing 300–500 Da Collagen into the formula for a fresh serum-meets-moisturiser experience.
Can I use Dawn Break at night?
Absolutely. While Dawn Break was designed with mornings in mind, it’s proper skincare—not a primer. Its 24%+ moisture-binding system delivers lasting hydration whether you wear makeup or not.
Use it morning or night. In the morning, its smooth finish doubles beautifully as skin prep under SPF and makeup. At night, use it as your moisturiser to keep skin hydrated and comfortable while you sleep.
Helps your skin hold onto moisture throughout the day, not just right after application.
Helps maintain skin's moisture levels for a softer, bouncier appearance. Clinically tested to help reduce transepidermal water loss (TEWL), so your skin can hold onto more moisture throughout the day.
What We Found
Then We Discovered Different Water and Oil Release Phases.
As we massaged the formula into skin, water and oil appeared to release differently. First came a burst of watery hydration, followed by a lightweight, moisture-protective finish.
We Pushed the Unstable Emulsion to a Gold Standard.
Instead of abandoning the discovery, we kept refining the formula until we found the right balance between stability, water release and moisture retention.
How To Use
1-munute morning
AS YOUR ONE-STEP MORNING PREP
Apply Dawn Break to clean skin as
your serum, moisturiser in one.
3-minute morning
AS A HYDRATION MOISTURISER
Use Dawn Break as your daily moisturiser after serum
Full glam morning
AS A MAKEUP-READY BASE
Use Dawn Break before foundation or makeup to prep skin with a fresh, comfortable finish.
