Our name, Ms Morning, is inspired by the blend of two powerful concepts:
Morning, a time for fresh starts and endless possibilities,
and Fortune, the positive energy we all seek to attract into our lives.
But why do we believe in this? Research shows that starting the day with a positive mindset can make you 31% more productive and up to three times more creative. Fortune, to us, is about attracting high-frequency, positive energy into your life, beginning with your morning ritual.
How We Bring Fortune To Your Day
Fortune isn’t just about luck; it’s something you cultivate with intention and daily rituals. Our approach is inspired by the ancient Chinese philosophy of the Five Elements (五行)—Wood, Fire, Earth, Metal, and Water—which represent the fundamental forces that shape our world and our well-being. Here’s how each element is thoughtfully woven into Ms Morning:
- Wood symbolizes growth, renewal, and fresh beginnings. This is the foundation of our use of organic tree juice, channeling the vitality of nature to rejuvenate your skin every morning, helping you start the day with a sense of new possibilities.
- Water represents fluidity, adaptability, and life itself. Our formulations deeply hydrate and nourish, delivering moisture that adapts to your skin's unique needs, promoting flexibility and resilience throughout the day.
- Metal stands for strength, clarity, and refinement. Reflected in our sleek, recyclable metal caps, Metal embodies our commitment to sustainability and the enduring strength of our products, protecting them with purity and integrity.
- Fire represents warmth, transformation, and the spark of life. It’s about igniting energy and passion. Our skincare rituals aim to awaken the senses, boost circulation, and bring a healthy, radiant glow to your skin—like the inner warmth that fuels your spirit each morning.
- Earth signifies grounding, nourishment, and stability. It’s the energy that keeps us rooted, standing firm and drawing strength from the ground beneath us. Our products, filled with natural and organic ingredients, are designed to provide deep nourishment and balance, grounding your morning routine in a sense of calm, centeredness, and connection to the earth.
Highlight the power of tree Juice: Infusing the WOOD element
- We use only pure organic tree juice (BETULA PLATYPHYLLA JAPONICA JUICE), also known as birch sap—no added water in the formula.
- This drinkable, nutrient-rich sap is tapped from birch trees, much like maple syrup.
- Packed with amino acids, antioxidants, and minerals, it delivers deep hydration, protection, and renewal to your skin.
- A perfect fit for our vision of skincare that supports and uplifts you every morning.
At Ms Morning, we believe that every ingredient should serve a purpose, which is why you won’t find plain water as the base in any of our formulas. Instead, we use 100% organic tree juice, specifically birch juice (BETULA PLATYPHYLLA JAPONICA JUICE), as the foundation for our skincare products. Birch juice is rich in amino acids, antioxidants, and minerals that nourish, hydrate, and protect your skin far better than water ever could.
By choosing to use only this nutrient-packed tree sap, we ensure that every drop of our products is filled with the vitality of nature. It’s lightweight, layers beautifully under makeup, and is suitable for all skin types—providing deep hydration, enhancing the skin barrier, and leaving your complexion fresh and luminous. This commitment to quality means you’re getting a concentrated dose of nature’s goodness with every use, giving your skin the care it truly deserves.
A Gift from Nature to Start Your Day Right
We see each of our products as a little gift from nature—a tool to help you embrace every morning with confidence and grace. At Ms Morning, we are here to support you in creating a morning ritual that brings out your natural glow and fills your day with positivity and good fortune.
Giving Back: Spreading True Fortune
At Ms Morning, we believe that real fortune comes from giving back. Inspired by the concept of 福报 (Fu Bao)—the idea that true blessings come from benefiting others—we are committed to making a positive impact in our community.
Ms Morning proudly partners with Catherine House, an organization dedicated to supporting women experiencing homelessness in South Australia. Through this partnership, a portion of every purchase you make contributes directly to Catherine House. Your support helps provide essential accommodation, support services, and pathways to independence for women in need.
Together, we aim to make every woman feel valued and empowered, creating a world where everyone can start their day with confidence, safety, and hope for a brighter future.